About Digital Signage Media
Anything that can display a digitally generated image can be used for Digital Signage Media. Depending on the application and venue, the network may be purely narrowcast oriented (delivering messages without any user feedback) or may utilize kiosk devices) for example touch screen displays allowing the user to print a coupon for an advertised product). In more progressive cases, networks have a blend of both interactive and non-interactive screens, using each display to reinforce the overall message and call to action. LCD screens are the most widely used, due to their ease of maintenance and high brightness in an in-store environment as well as the fact that LCD displays are produced in all sizes – from just a few centimeters right up to massive screens with over two meters diagonal.
There are some companies who prefer screen media, place-based media, digital merchandising or "digital media networks" or in some cases "captive audience networks". The large number of terms that have emerged to describe the nascent industry led Point of Purchase Advertising International (POPAI) to form a Digital Signage standards group in 2005. This group was tasked with assembling a list of standard terminology for describing Digital Signage technology and business models and was expected to release a final list of its recommendations in 2006.
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